This project was a huge tech challenge. We were responsible for all Concept and 3D production to create a metropolitan neighborhood for Sprite. Initially, it was supposed to be a 2880×1620 pixels looping video, sliced in more than 350 pieces to make it work like a GoogleMaps environment inside flash, loading on-demand content depending on the Zooming level where you are. It ended up being a gigantic image, very different from the look-and-feel we had as a starting point. It’s crazy to look back and see the entire process we’ve been through and how much we have learned along the way.