Fanta . Avatars

One of the cutest projects we’ve worked on. We were responsible for the illustration concepts and the 3d production of avatars which were part of an interactive campaign in which the user was invited to create their own avatar and elect Fanta’s new flavor.

DATE: 11.Jun.2012

CLIENT:

CASE DETAILS

We were responsible for the illustration concepts and the 3d production of avatars which were part of an interactive campaign in which the user was invited to create their own avatar and elect Fanta’s new flavor. The work resulted in a list of approximately two hundred assets considering the variation of body shapes, hairstyles, facial details, clothing, and accessories. Everything had to be made separately for the Flash developers to be able to handle and position all these elements.

CREDITS

Client: Agência Casa

Creative Producer: Danilo Almeida (Gabba)

Project management: Natasja Berzoini (Gabba), Milena Bolognese and Marília Nery (Agência Casa)

Flash Development: Agência Casa

2D & 3D Art Director: Danilo Almeida (Gabba)

2D Concepting: Felix Reiners (Gabba)

3D modeling, texture and lighting: Rodrigo Henrique (Gabba)

Tags: 3D, Illustration

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